Attendees from around the world attend trade shows to source products, placing orders, and expanding their network. It is important for you to understand the differences in domestic and international networking techniques and etiquette. Your goal is to get to know people, discuss their business interest and vision, and become the to-go-to person and industry expert. Provide industry referrals and introductions on platforms like LinkedIn. It is also important to understand who will attend this event. This allows you to determine if this trade show is the correct business platform for your company. Interested in learning more about successful trade shows concepts? Connect with us at info@to schedule a call.