Posted on


Participating in a trade show as an exhibitor or buyer is a very effective way to connect and network with a very focused and prepared audience.

The decision to become an exhibitor requires more than just filling out an application and sending a check to the organizers for the booth space. Budgeting about $5,000 for a standard 10×10 booth is not all there is. Your participation in a trade show will create expectations of buyers to see you there year after year. If you decide to skip a year or stay away for good, this might lead buyers to believe that you no longer care about the market or are out of business. So, please make sure that you keep these thoughts in mind.

There are many advantages to participate in a trade show. This is your opportunity to create high visibility for your company and products. Utilizing social media and inviting buyers to your booth for networking and product presentations, are just some of the ways to create some pre-show excitement.

Here are some statistics that we have collected at trade shows we manage:

  • 82% of buyers have purchasing authority
  • 89% of attendees are looking for new products
  • 65% or exhibitors believe that face-to-face meetings with buyers create leads and new business opportunities
  • Buyers spend 2.2 days and 9.5 hours on the show floor
  • 76% of the attendees will definitely or most likely return for the next event

At the end of the day it is critical that your entire organization is vested in the participation in a trade show. Trade shows are a fantastic way of creating new business!



  1. I spent a great deal of time to locate something
    such as this

  2. Thank you for the excellent article

    1. Thank you for your feedback. We know that you are very busy and have a lot of choices. It is important for us to receive feedback and interact with people visiting our website. We appreciate your support. Please come back and look for future articles and posts. Have a great week.

  3. I spent a lot of time to find something similar to this

    1. Thank you very much for taking the time to read our article and leaving us your comments. We are happy to see that you find the content of the article helpful. Please stay connected and let us know if we can be of any further assistance. We are working on additional topics. Thank you again and have a nice day.

  4. Thanks for the wonderful post

    1. Thank you for your post and interest in the article. We hope that you will continue to visit our website and provide us with feedback about industry news and content. Have an great day.

    2. We are pleased to see that you enjoy our article. Please came back and look for new articles and content. We know that you have a lot of choices and are very busy. Therefore, this it is even more important to get your feedback. Thank you again!

  5. I spent a lot of time to locate something similar to this

    1. Good morning! Thank you for taking the time reading our post. We appreciate your time and feedback. It is important to us to better understand our audience and therefore your feedback is very important to us. Thank you again and please also look at out activities on social media. We are on Twitter, Facebook, and LinkedIn. Thank you again and have a nice week.

  6. That is informative post for me..
    I added your web into my favourites.
    🙂 Excited for future updates.


    1. Thank you Matthew for taking the time reading our post and sending us your comment. We appreciate your feedback and will continue to post information to educate about trade shows and global markets.

Leave a Reply

Your email address will not be published. Required fields are marked *