INDUSTRY BLOG

IMPORTANT LESSONS SMALL BUSINESS OWNERS HAVE TO LEARN TO STAY IN BUSINESS

By Dirk Ebener | May 1, 2018 Our company, Global CIF, is approaching its 4th anniversary and it is a very good feeling to still be alive and kicking in this very fast and changing business world. I was super excited when I successfully passed the “365 days in business” hurdle in 2015. There are […]
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INTERNATIONAL BUSINESS TRAVELERS NEED TO STEP OUT OF THEIR COMFORT ZONE WHEN TRAVELING OVERSEAS

Entrepreneurs who are spending a lot of time exploring and creating a vision for domestic markets might be overlooking or shying away from important opportunities in the global marketplace. This might be due to worries about how to interact with people in unfamiliar cultures and business environments. Successful business leaders, when they step out of […]
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IMPORTANT INTERCULTURAL TIPS FOR THE GLOBAL MARKETPLACE

International markets offer plenty of opportunities to expand and positioning your products and services in a global marketplace. It is very important that your company is providing your sales and marketing team with the right tools to do business in these markets. Coaching your teams will help them to be business and culturally sensitive, and […]
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TRADE SHOWS CONTINUE TO BE THE MOST IMPORTANT MARKETING AND SALES PLATFORM

Participating in a trade show as an exhibitor or buyer is a very effective way to connect and network with a very focused and prepared audience. The decision to become an exhibitor requires more than just filling out an application and sending a check to the organizers for the booth space. Budgeting about $5,000 for […]
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TRADE SHOWS OFFER UNLIMITED NETWORKING OPPORTUNITIES TO CONNECT

Attendees from around the world attend trade shows to source products, placing orders, and expanding their network. It is important for you to understand the differences in domestic and international networking techniques and etiquette. Your goal is to get to know people, discuss their business interest and vision, and become the to-go-to person and industry […]
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TRADE SHOW AND BUSINESS TIPS FOR GERMANY

More and more companies decide to participate in overseas trade shows. It is very important that you and your team understand business practices in these overseas markets. I have selected Germany for this blog. I hope you will find some new and interesting information in my blog. Germany hosts many of the world’s largest and leading trade […]
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DIRK EBENER, CEO OF GLOBAL CIF, FEATURED ON VOYAGEATL AS AS ONE OF “ATLANTA’S MOST INSPIRING STORIES”

Today we’d like to introduce you to Dirk Ebener. Dirk, can you briefly walk us through your story – how you started and how you got to where you are today. I started Global CIF in May of 2014, after working in the international trade show and conference management industry since 1995. My first two […]
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BUILDING RELATIONSHIPS THROUGH EFFECTIVE NETWORKING

Businesses owners, startups, and entrepreneurs are continuously looking for new prospects, positioning their brand, and reaching new customers. Most entrepreneurs, startups, and small business owners are attending industry conferences, seminars, trade shows, and networking events. Finding the right networking platform is critical for their corporate and professional growth. Effective business networking is not at just […]
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IMPORTANT QUESTIONS AND ANSWERS TO DETERMINE YOUR TRADE SHOW STRATEGY

There are thousands of trade shows, industry conferences, and specialty events around the globe. Trade shows are by far the leading marketplace when it comes to introducing products and services to a global business audience. Buyers from all around the world are spending their hard-earned Euros, Dollars, etc to create new business opportunities and making […]
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BUSINESS ACTIVITIES IN ASIA REQUIRE CLEAR UNDERSTANDING OF BUSINESS CULTURE AND MARKETS

It is easy to assume that your local business practices can be transferred and implemented overseas. Stop right there and save your money for the airline ticket. To be successful in global markets requires patience, commitment, plenty of business trips, and creating strong business and personal relationships. You should always look for local partners and […]
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IMPORTANT INTERCULTURAL TIPS FOR THE GLOBAL MARKETPLACE

International markets offer plenty of opportunities to expand and positioning your products and services in a global marketplace. It is very important that your company is providing your sales and marketing team with the right tools to do business in these markets. Coaching your teams will help them to be business and culturally sensitive, and […]
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GLOBAL CIF APPOINTED AS THE TRADE SHOW MANAGEMENT COMPANY FOR THE NORTH AMERICAN COMMERICAL VEHICLE SHOW IN ATLANTA

Global CIF has been selected as the show management company to support the organizers, Hannover Fairs U.S.A. and Newcom Business Media Inc. in Toronto, with the trade shows launch at the Georgia World Congress Center in Atlanta, GA. The first event will take place in Hall B of the GWCC and start with over 350,000 […]
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GLOBAL CIF APPOINTED AS THE TRADE SHOW MANAGEMENT COMPANY FOR THE AMERICAN COATINGS SHOW & CONFERENCE

  Global CIF has been appointed the trade show management company for the American Coatings SHOW & Conference. The American Coatings SHOW & Conference is the leading North American industry show and conference for the paint and costings industry, offering innovative features to provide immediate business opportunities, a complete portfolio for the production of high-grade, competitive […]
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